What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

CRO (conversion rate optimization) is the practice of increasing the percentage of visitors who take a desired action - buy, sign up, enquire - through testing, better UX, and data. It lifts revenue from traffic you already have.

Why is attribution so hard in 2026?

Privacy changes, cookie loss, and multi-device journeys broke last-click tracking. Modern measurement blends GA4, server-side tracking, and modelled attribution rather than trusting any single number.

How much does CRO cost?

CRO ranges from a few hundred dollars for audits to several thousand a month for ongoing testing programs. The ROI usually beats paid media because gains compound across all traffic.

What is a good conversion rate?

It varies by category - ecommerce averages 1.5-3%, lead gen 2-5%, SaaS trials higher. Benchmark against your own baseline and your category, not a universal number.

CRO & Analytics: The Complete 2026 Guide

Traffic is expensive; converting more of it is free margin. This is the full system for lifting conversion and actually trusting your numbers — testing, landing pages, GA4, and attribution in a privacy-first world.

Quick answer

CRO lifts revenue from traffic you already paid for — often the highest-ROI work in marketing. Run a disciplined testing program (most tests fail on process, not ideas), fix landing-page conversion, set up GA4 + server-side tracking correctly, and accept that attribution is now modelled, not measured. Optimize the funnel before buying more traffic.

Adding traffic to a leaky funnel just spends more to lose more. The brands that win in 2026 fix conversion first, measure it properly, then scale acquisition against numbers they can trust. This guide walks that order.

1. CRO testing & discipline

Most tests fail because of bad process, not bad ideas. Build a disciplined program:

2. Landing pages that convert

Where most conversion is won or lost:

3. GA4 & tracking setup

You can’t optimize what you measure wrong. Get the foundation right:

4. Attribution & measurement

The hardest problem in marketing in 2026 - and how to handle it honestly:

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