Conversion trackingsetup is the foundation of all paid media performance. With iOS privacy, server-side is now required, not optional.
Quick answer
The short version: most teams overcomplicate this. Below is the actual sequence we run for clients, what works, what's a waste of time, and the order to do things in for compounding results.
The modern tracking stack
- →1. GA4with custom events
- →2. Google Adsconversion actions
- →3. Meta Pixel+ Conversions API(CAPI)
- →4. TikTok Pixel + Events API
- →5. Server-side container (GTMor custom)
- →6. Deduplication across pixel and server events
Implementation options
- →Easy: Stape.io GTMServer (managed)
- →Medium: Self-hosted GTMServer on GCP
- →Hard: Custom server implementation
Apply this: free analytics tools.
Turn the frameworks above into action with our free calculators and auditors. No signup required.
100% Free
Instant