What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

What is AEO (Answer Engine Optimization)?

AEO is the practice of optimizing content so AI answer engines like ChatGPT, Perplexity and Google AI Overviews cite your brand directly in their generated answers, rather than just ranking a blue link.

What is the difference between AEO, GEO and SEO?

SEO ranks pages in traditional search results. AEO optimizes for being the cited answer in AI answer engines. GEO (Generative Engine Optimization) is the broader practice of being represented accurately across all generative AI surfaces.

How do you get cited by ChatGPT and Perplexity?

Make content machine-readable (clean schema, llms.txt, allowlisted AI crawlers), structure it as direct answers to real buyer questions, and build entity authority through trusted citations like Wikipedia, G2 and Reddit.

Does traditional SEO still matter in 2026?

Yes. AI engines still draw heavily from well-ranked, well-structured pages. The fundamentals of SEO feed AEO/GEO; they are complementary, not replacements.

Marketing Guides

In-depth, regularly-updated guides to how modern marketing actually works in 2026.

AEO & GEO: The Complete 2026 Guide
How to get your brand cited by ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews.
Ecommerce Marketing: The Complete 2026 Guide
SEO, CRO, email, paid and marketplace strategy to grow online store revenue.
SEO: The Complete 2026 Guide
Technical, on-page, local, links, tools and cost — the full SEO system.
Paid Ads: The Complete 2026 PPC Guide
Google, Meta & TikTok — structure, creative, benchmarks and cost.
Email & Retention: The Complete 2026 Guide
Klaviyo flows, SMS, segmentation, deliverability and loyalty economics.
CRO & Analytics: The Complete 2026 Guide
Conversion testing, landing pages, GA4 and attribution that you can trust.
B2B & SaaS Marketing: The Complete 2026 Guide
Demand gen, lead scoring, ABM, LinkedIn, positioning and PLG vs sales-led.