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Automotive

Marketing for Auto Dealers.

Dealership digital lead generation. Built for how auto dealers actually win, not generic playbooks adapted from unrelated verticals.

AUTO DEALERS BENCHMARKS
Avg Ticket
$25,000 – $75,000+
LTV
$85,000+
CPL Range
$35 – $185
Conversion
5-12%
Seasonality: Year-end clearance + tax refund peaks
HOW THIS VERTICAL ACTUALLY WORKS

Why generic agencies fail auto dealers.

Long consideration (60-90 days typical). Inventory feeds drive paid media performance. Third-party sites (CarGurus, AutoTrader) dominate top of funnel; dealer websites convert.

Common pain points

  • Third-party lead quality varies
  • Inventory velocity affects ad performance
  • OEM compliance restrictions

Our playbook

  • Google Vehicle Ads + dynamic Facebook inventory campaigns
  • Credit pre-qualification tools as lead magnets
  • Video walkarounds for each listing
  • Dedicated landing pages per model
  • Review velocity + dealer reputation management
TOP CHANNELS

Where auto dealers leads come from.

1

Google Vehicle Ads

2

Facebook dynamic inventory

3

CarGurus

4

SEO

5

OEM co-op

PERFORMANCE TARGETS

What auto dealers should actually be hitting.

Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.

CPL
$35 – $185
CR
5-12%
CLOSE RATE
8-18%
AVG SALE
$32,500
LOCATION MATTERS

Auto Dealers marketing by city.

Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly. Pick your city for a market-specific breakdown:

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United States

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United Kingdom

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Australia

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FAQ

Auto Dealers questions.

Our Auto Dealers engagements typically start at $3,500/month for focused local SEO+ Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects people who have run this before time, not a junior team fronted by a glossy pitch deck.

GO DEEPER

Resources for auto dealers.

Ready to scale your auto dealers business?

Free audit of your current automotive marketing. We'll identify the top 3 leaks, no pitch, no pressure.

Auto Dealers domain expertise, not generic playbook adapted
A hands-on team who understand automotive buyer psychology
Transparent reporting with auto dealers-specific KPIs
Quarterly contracts, month-to-month

Cities we serve

Local marketing services for auto dealers businesses across major cities.

Starting prices in your market

From🇺🇸United States·USD

Minimums shown · Stage-adjusted pricing · no long contracts · Senior-led work

Pricing calculator