Multi-location SEOcompounds fast, done right, each location boosts the others. Done wrong, you cannibalize yourself.
The 5-part framework
- →1. Dedicated location pages, one per physical location
- →2. Unique content per location, not templated
- →3. Google Business Profile per location, all verified
- →4. Store locator with schema markup
- →5. Local link buildingper market
What kills multi-location SEO
- →Identical templated location pages (doorway penalty)
- →Inconsistent NAP (name/address/phone) across citations
- →Competing against your own locations with bad internal linking
Apply this: free industry guides tools.
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