Legal CPCs hit $200-$800 for personal injury and mass tort. Running Google Adsprofitably requires discipline most firms lack.
What moves costs
- →Match type discipline, exact/phrase only, no broad
- →Negative keyword depth, 500-2K negatives minimum
- →Landing pagerelevance, don't send injury traffic to homepage
- →Call tracking, 60-80% of legal conversions are phone calls
- →Geographic tightening, city-level bid adjustments
Typical legal Google Ads performance
- →Personal injury CPC: $80-$800 (varies wildly by city)
- →Family law CPC: $8-$40
- →Estate planning CPC: $5-$20
- →Business law CPC: $10-$35
- →CPL for qualified cases: $200-$1,500
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