Marketing for Personal Injury Law.
Personal injury attorney lead generation. Built for how personal injury law actually win, not generic playbooks adapted from unrelated verticals.
Why generic agencies fail personal injury law.
The most expensive paid media vertical in the US. Emergency-driven search behavior, massive case values (33% contingency on $300K settlement = $100K). LSA Google Screened + top-3 ad positions dominate, with CPCs hitting $500-800 in major metros.
Common pain points
- →$300-800 CPCs in major metros
- →Case qualification, high volume of non-viable cases
- →Long case cycles (6-24 months) affecting cash flow
✓ Our playbook
- ✓Google Screened badge is table stakes
- ✓Landing pages per injury type (car accident, truck accident, slip/fall, medical malpractice)
- ✓Call tracking + intake qualification scoring
- ✓City-level SEO with practice area + city landing pages
- ✓YouTube + TV for brand recall in competitive markets
Where personal injury law leads come from.
Google Local Services Ads
Google Ads
TV + billboards
SEO
Attorney referral networks
What personal injury law should actually be hitting.
Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.
Free tools for personal injury law.
Free calculators and auditors tuned for legal economics.
Still need help? Get a free audit →
All 100+ free toolsPersonal Injury Law marketing by city.
Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly. Pick your city for a market-specific breakdown:
United States
United Kingdom
Australia
Personal Injury Law questions.
Our Personal Injury Law engagements typically start at $3,500/month for focused local SEO+ Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects experienced specialists time, not a junior team fronted by a glossy pitch deck.
Resources for personal injury law.
Free tools
From the journal
Local SEO for multi-location brands, systems, not one-offs
Ranking one location is craftsmanship. Ranking 50+ locations consistently requires systems.
What is a good ROAS for Facebook ads in 2026?
Real ROAS benchmarks by industry and funnel stage, and why the "4x ROAS rule" is mostly wrong.
How much should I spend on Google Ads? (Real budget framework)
Budget framework based on business stage, margin, and goals, not on what your competitor is spending.
How to reduce CPA on Meta ads (11 proven levers)
The specific levers that actually reduce Meta CPA, ranked by impact and effort.
Marketing by niche
Related services
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Services for personal injury
Free marketing audit for your Personal Injury Law business
Tell us your website and we'll send a prioritized list of what's costing you leads as a personal injury law business — SEO, ads and conversion. No pitch, 48-hour turnaround.