About Arjun
Areas of expertise
Certifications
- Meta Blueprint Certified
- Google Ads Certified (Search, Display, Shopping, Video)
- HubSpot Inbound Marketing Certified
Articles by Arjun
The LTV:CAC ratio is lying to you
Why the most-cited metric in DTC is the most misunderstood — and what to use instead.
Channel mix from first principles — stop copying playbooks
Most brands copy channel mix from competitors. The winners reverse-engineer their own from unit economics.
The five metrics that belong on every marketing board deck
Cut the vanity metrics. Here are the five numbers that actually matter at the board level.
PLG vs sales-led — the honest tradeoff
Product-led growth isn't always better. Here's when each motion wins — and when hybrid breaks.
Marketing team structures from $5M to $100M
The hiring sequence and structure that actually scales — and the common mistakes at each stage.
Quarterly planning that actually works
Most quarterly plans are aspirational lists. Here's the structure that produces actual execution.
Budget allocation — the first-principles method
Stop copying channel-mix benchmarks. Build your allocation from unit economics up.
Why growth plateaus — and how to break through
Every brand hits a plateau. The ones that break through share a specific diagnostic pattern.
How much does a marketing agency cost in 2026?
Real pricing data across agency types, from $1k freelancers to $80k+/month full-service. What you get at each tier.
How to calculate CAC for an ecommerce business (with examples)
Real CAC formulas for DTC, subscription, and marketplaces — including which costs to actually include.
How long does SEO take to work? (Real data from 40+ brands)
Timeline expectations for SEO results by DA, industry, and strategy — with actual data from our client base.
What's a healthy LTV:CAC ratio for DTC brands?
The 3:1 rule is oversimplified. Real benchmarks by product type and business model.
Work with Arjun
Arjun leads Meta Ads at GrowwithBA. Want them to audit your meta ads?
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