HVAC marketingis driven by seasonality. Here is the integrated playbook.
Seasonal split
- →Peak summer: Cooling calls, emergency AC repair
- →Shoulder seasons: Maintenance plans, tune-ups
- →Peak winter: Heating emergencies, furnace repair
- →Year-round: Indoor air quality, duct cleaning
Channel mix
- →Google Local Services Ads (LSAs), highest priority
- →Google Search Ads, emergency + maintenance keywords
- →Local SEO, Google Business Profile + service pages
- →Meta, maintenance plan retargeting
- →Email, maintenance plan members, seasonal tune-ups
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