Meta Adswork well for restaurants when run with local targeting, tight creative, and clear offers. Here is the playbook.
What works for restaurants
- →Hyperlocal targeting, 3-5 mile radius around your restaurant
- →Day-of-week scheduling aligned with your slow nights
- →Video creative over static (food in motion = appetizing)
- →Clear offers (first-visit discount, lunch special, BOGO)
- →Lookalikes of existing customer email list
Typical costs
- →Reservation CPL: $4-$12
- →Cost per new diner: $25-$60
- →Minimum ad budget: $30-$50/day
Common mistakes
- →Running "like our page" ads (dead, pointless)
- →Too wide targeting (10+ mile radius)
- →Boost Post button (25-40% more expensive than Ads Manager)
- →No conversion trackingon reservations
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