2. Why should I do data-driven marketing for my business?
Ans: Data-driven marketing helps you make smarter marketing decisions, and target the right audience, to achieve your business goals. It is a powerful tool that can give significant growth in your business.
3.What are the common data-driven marketing metrics?
Ans: The common data-driven marketing metrics are; Click-through-rate (CTR), Cost-per-click (CPC), Cost-per-acquisition (CPA), lead generation, and customer lifetime value. The specific metrics you track will depend on your marketing goals and objectives.
4. How can I integrate data from different sources into my marketing campaigns?
Ans: You can go with any of the following options to integrate your data into marketing campaigns. With Marketing automation platforms, data warehouses (depositories that store data), and ETL (Extract, transform, load).