About Priya
Areas of expertise
Certifications
- Google Analytics 4 Certified
- Semrush Technical SEO Certified
- HubSpot Content Marketing Certified
Articles by Priya
What is a good ROAS for Facebook ads in 2026?
Real ROAS benchmarks by industry and funnel stage, and why the "4x ROAS rule" is mostly wrong.
Is Klaviyo worth it vs Mailchimp? (DTC brand comparison)
Side-by-side comparison of Klaviyo vs Mailchimp for ecommerce, with pricing math and migration guidance.
How much should I spend on Google Ads? (Real budget framework)
Budget framework based on business stage, margin, and goals, not on what your competitor is spending.
How to fix high cart abandonment rate (7 proven tactics)
The average cart abandonment rate is 70%. Here are the specific fixes that actually recover revenue.
What is a good email open rate in 2026?
Open rate benchmarks post-iOS Mail Privacy, and why open rate is a worse metric than you think.
How to reduce CPA on Meta ads (11 proven levers)
The specific levers that actually reduce Meta CPA, ranked by impact and effort.
What is the best email platform for DTC brands?
Honest comparison of Klaviyo, Omnisend, Attentive, Iterable for DTC, with decision framework.
How to write high-converting ad copy (real framework)
The actual framework senior copywriters use for Meta and Google ad copy that converts.
Is TikTok Ads good for ecommerce in 2026?
Honest assessment of TikTok Ads ROI for DTC brands, including where it outperforms and where it flops.
How to structure Google Ads campaigns in 2026
Modern Google Ads campaign structure that works with Smart Bidding + Performance Max.
ChatGPT vs Claude vs Gemini for marketing in 2026
Tested across ad copy, SEO briefs, email sequences, and creative work, here is which AI actually wins for marketing tasks.
Semrush review 2026: honest breakdown
Complete Semrush review with pricing, features, and who should actually use it in 2026.
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