Tell us about your business
We'll diagnose your marketing mix against industry benchmarks.
Monthly spend by channel
Enter what you spend each month on each. Leave 0 if not active.
Top recommendations
SEO is your biggest gap
You're losing the long-term compounding asset. SEO content built today drives traffic for 3–5 years. Top-performing ecommerce brands invest 2–3× more in SEO than you currently do.
Email/retention is dramatically under-invested
Email + SMS typically drives 25–40% of mature DTC revenue with the cheapest CAC of any channel. You're leaving 6-figures of recoverable revenue on the table.
Over-reliance on paid media is a fragility risk
Paid media at >60% of mix means rising CPMs hit you hardest. Diversify into compounding channels (SEO, email, content) before the next iOS-style attribution shock.
No CRO investment = leaving CAC efficiency on the table
Doubling conversion rate halves CAC. CRO is the highest-ROI marketing activity at most stages — you're paying full price for traffic that under-performs.
You may be UNDER-spending
MER of 8.93× suggests you have room to scale paid spend without breaking unit economics. Consider testing 25-40% spend increase over next 60 days.
Issues to address
Paid media is over-allocated at 71.4%. Diminishing returns likely setting in.
→ Reallocate ~$2,760/month to under-invested channels.
SEO + content is critically underfunded at 0.0%. Healthy ecommerce brands spend 8–18%.
→ Increase by $2,184/month to hit healthy range.
Email + retention is critically underfunded at 4.8%. Healthy ecommerce brands spend 10–20%.
→ Increase by $1,720/month to hit healthy range.
CRO + analytics is critically underfunded at 0.0%. Healthy ecommerce brands spend 4–10%.
→ Increase by $1,176/month to hit healthy range.
What's working
Get value from the Marketing Mix Diagnostic in 3 steps.
Enter your numbers
Input current metrics — no signup, no data saved to servers. Everything runs in your browser.
Get instant analysis
Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.
Act on the output
Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.
When to use the Marketing Mix Diagnostic.
Diagnose issues
Benchmark performance
Prioritize fixes
Validate assumptions
The Marketing Mix Diagnostic is free.
The full analysis is not.
Our CRO & Analytics service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.
Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.
No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.
Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.
Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.
The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.
The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.
Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.
The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.
Other Strategy tools.
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CRO & Analytics
More revenue from the traffic you already earn.
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DTC brands doing $1M–$50M. Acquisition, retention, margin.
D2C
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