Marketing for Solar Installers.
Residential solar panels, battery storage, commercial. Built for how solar installers actually win, not generic playbooks adapted from unrelated verticals.
Why generic agencies fail solar installers.
Long sales cycle (2-6 months) with multiple touchpoints. Savings calculator + financing options are primary conversion levers. Tax credit urgency drives quarterly spikes.
Common pain points
- →Long sales cycle drains marketing budgets
- →Permit + utility coordination delays
- →Net metering policy changes affect ROI pitch
- →Industry trust damaged by high-pressure sales
✓ Our playbook
- ✓Savings calculator as lead magnet
- ✓Multi-step financing quote flow
- ✓Retargeting across long sales cycle
- ✓Tax credit urgency campaigns in Q4
Where solar installers leads come from.
Google Ads
Facebook Ads
Door-to-door + neighborhood targeting
EnergySage
Solar Reviews
What solar installers should actually be hitting.
Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.
Free tools for solar installers.
Free calculators and auditors tuned for home services economics.
Still need help? Get a free audit →
All 100+ free toolsSolar Installers marketing by city.
Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly. Pick your city for a market-specific breakdown:
United States
United Kingdom
Australia
🇦🇪 Other
🇸🇬 Other
More home services verticals.
Solar Installers questions.
Our Solar Installers engagements typically start at $3,500/month for focused local SEO+ Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects a hands-on team time, not a junior team fronted by a glossy pitch deck.
Ready to scale your solar installers business?
Free audit of your current home services marketing. We'll identify the top 3 leaks, no pitch, no pressure.
Cities we serve
Local marketing services for solar installers businesses across major cities.