Paid Ads
What is Google Ads?
DEFINITION
Google Ads is Google's advertising platform covering Search, Display, YouTube, Shopping, Performance Max, and App campaigns.
Why Google Ads matters
The highest-intent ad platform because Search targets active demand. Shopping and Performance Max campaigns dominate for ecommerce. YouTube ads for awareness and mid-funnel.
Common questions about Google Ads
What is Google Ads?▾
Google Ads is Google's advertising platform covering Search, Display, YouTube, Shopping, Performance Max, and App campaigns.
Related terms
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