Paid Ads
What is Performance Max?
Performance Max (PMax)
DEFINITION
Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google channels (Search, Display, YouTube, Gmail, Shopping, Discover) with one campaign.
Why Performance Max matters
Released 2021, now the dominant campaign type for ecommerce. Pros: automation, cross-channel optimization, strong for conversion-optimized goals. Cons: black-box reporting, limited manual control, can cannibalize branded search.
Common questions about Performance Max
What is Performance Max?▾
Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google channels (Search, Display, YouTube, Gmail, Shopping, Discover) with one campaign.
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