Paid Ads
What is Quality Score?
Google Ads Quality Score
DEFINITION
Quality Score is Google's 1-10 rating of ad quality based on expected CTR, ad relevance, and landing page experience. Higher score = lower CPC.
FORMULA
Composite of: Expected CTR + Ad Relevance + Landing Page ExperienceWhy Quality Score matters
A Quality Score of 10 can pay half the CPC of a Quality Score of 4 for the same auction. Improve by matching keyword → ad copy → landing page with tight relevance. Single biggest lever in Google Ads efficiency.
Common questions about Quality Score
What is Quality Score?▾
Quality Score is Google's 1-10 rating of ad quality based on expected CTR, ad relevance, and landing page experience. Higher score = lower CPC.
How is Quality Score calculated?▾
Composite of: Expected CTR + Ad Relevance + Landing Page Experience
Related terms
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