What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

GA4 for Ecommerce: The 2026 Setup & Reporting Guide

GA4 frustrated a lot of ecommerce teams — different model, new interface, easy to set up wrong. But done right it’s a powerful decision tool. Here’s the ecommerce-focused setup and the reports that actually matter.

Get the setup right

Enable enhanced ecommerce events (view_item, add_to_cart, begin_checkout, purchase)
Verify events fire with real values
Set up conversions and key events
Link Google Ads and Search Console
Configure server-side tracking where possible

The reports that drive decisions

Funnel exploration: where buyers drop off
Landing page report: which pages convert
Channel/acquisition: what actually drives revenue
Path exploration: real customer journeys

Attribution honesty

GA4’s data-driven attribution helps, but no single tool sees everything. Cross-check with blended metrics (MER) and platform data. Don’t optimize to one broken number — see our dashboards guide.

From data to decisions

Data is worthless without action. Every report should answer "what do we change?" — that’s how we run analytics engagements.

Want your tracking set up right?

Senior operators, revenue-tied reporting, no lock-ins. Free 24-hour audit.

Analytics & tracking audit →Free audit

Related: CRO checklist · marketing dashboards.

Not sure which is right for you?

Tell us your website and what you're trying to fix. We'll recommend the right tool for GA4 for ecommerce: setup and the reports that matter — and send a prioritized action list. No pitch, 48-hour turnaround.