What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

Marketing Dashboards: How to Report What Actually Matters (2026)

Disclosure: some links are partner links — we may earn a commission at no cost to you. Opinions are our own from client work.

Most marketing reports are vanity theater — impressions and likes that change no decision. A good dashboard answers one question: is this driving revenue, and what do we do next? Here’s how to build reporting that earns its place.

Metrics that matter

Revenue and contribution margin by channel
CAC and LTV:CAC trend
ROAS/MER blended and by channel
Pipeline and conversion rate through the funnel

Metrics to drop

Impressions, raw follower counts, and open rates in isolation. If a number can go up while revenue stays flat, it doesn’t belong on the main dashboard.

Automate it

Manual reporting eats hours and goes stale. Tools like Databox pull GA4, ads, CRM and more into live dashboards so clients and execs see current numbers without a weekly export scramble.

Try Databox →

Structure that works

One executive view (revenue, CAC, ROAS), then channel drill-downs. Lead with the decision, not the data dump.

Want us to set this up for you? Free 24-hour consult.

Talk to us →

Reporting is a means, not the work

We tie every report to contribution margin — it’s core to how we run accounts. See CRO & analytics and our data approach.

Not sure which is right for you?

Tell us your website and what you're trying to fix. We'll recommend the right tool for Marketing dashboards that drive decisions, not vanity reports — and send a prioritized action list. No pitch, 48-hour turnaround.