Google Ads benchmarks by industry 2026

Google Search Ads benchmarks from 40+ managed accounts and aggregated industry data for 2026.

Benchmarks by industry

• →Ecommerce, CPC $0.50-$2.50, CVR 2.5-4.5%, CPA $35-$80
• →B2B SaaS, CPC $3.00-$18.00, CVR 3.5-6.5%, CPL$80-$400
• →Legal, CPC $8-$100, CVR 4-8%, CPL$80-$800
• →Finance / insurance, CPC $5-$30, CVR 5-10%, CPL$60-$350
• →Local services, CPC $4-$18, CVR 4-10%, CPL$25-$120
• →Healthcare, CPC $3-$15, CVR 3-8%, CPL$40-$180
• →Education, CPC $2-$10, CVR 3-8%, CPL$30-$150
• →Home services, CPC $4-$20, CVR 5-12%, CPL$30-$150

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