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Free Shipping Threshold

Find the optimal free shipping threshold for AOV lift.

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Updated 2026
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Free Shipping Threshold
Find the optimal threshold for AOV lift
Threshold scenarios
Threshold: $69
New AOV:
$69
Contrib/order:
$30
Margin:
43.4%
Delta vs now:
$0
Threshold: $77
New AOV:
$77
Contrib/order:
$34
Margin:
44.6%
Delta vs now:
+$4
Threshold: $88
New AOV:
$88
Contrib/order:
$40
Margin:
45.9%
Delta vs now:
+$10
Threshold: $99
OPTIMAL
New AOV:
$99
Contrib/order:
$46
Margin:
46.9%
Delta vs now:
+$16
Rule of thumb:Set threshold 25-40% above current AOV. Higher thresholds lose conversion; lower thresholds waste the AOV lift opportunity. Test 2-3 thresholds against control for 4 weeks.

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CRO & Analytics
How to use

Get value from the Free Shipping Thresholdin 3 steps.

01

Enter your numbers

Input current metrics, no signup, no data saved to servers. Everything runs in your browser.

02

Get instant analysis

Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.

03

Act on the output

Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.

Use cases

When to use the Free Shipping Threshold.

1

Diagnose issues

2

Benchmark performance

3

Prioritize fixes

4

Validate assumptions

WANT IT DONE FOR YOU?

The Free Shipping Thresholdis free.
The full analysisis not.

Our CRO & Analyticsservice takes this to the next level, full audit, strategic roadmap, and a hands-on team executing the work. Starts at $6k/month, quarterly contracts.

FAQ

Free Shipping Threshold
questions.

Got more? Ask us →

Yes, 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.

No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.

Reach out, we will share an embed snippet for teams that want to use this inside their own workflows.

Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us, that's the entire business model.

The math is correct and the formulas are standard. The output is only as good as the inputs you provide, garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.

The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.

Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly, the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.

The free tools cover standard scenarios. For custom analysis, multi-channel attribution, cohort LTV modeling, MMM, we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.

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