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GROWWITHBA
💍Events & Lifestyle

Marketing for Wedding Planners.

Full-service planning, day-of coordination, destination weddings. Built for how wedding planners actually win — not generic playbooks adapted from unrelated verticals.

WEDDING PLANNERS BENCHMARKS
Avg Ticket
$3,500 – $25,000
LTV
$8,000+
CPL Range
$75 – $285
Conversion
5-12%
Seasonality: Engagement season (Nov–Feb), peak planning Q1–Q3
HOW THIS VERTICAL ACTUALLY WORKS

Why generic agencies fail wedding planners.

Wedding planners win on The Knot/WeddingWire listings, Instagram portfolio, and local SEO. Couples typically compare 3-5 planners before booking.

⚠️ Common pain points

  • High-touch client management
  • Vendor coordination complexity
  • Seasonality extremes
  • Platform fees (The Knot, WeddingWire)

Our playbook

  • Premium listings on The Knot + WeddingWire
  • Real wedding features with high-quality photography
  • Vendor referral network
  • Instagram + Pinterest for portfolio showcase
TOP CHANNELS

Where wedding planners leads come from.

1

The Knot + WeddingWire premium listings

2

Instagram

3

Pinterest

4

Google SEO

5

Referrals from vendors

PERFORMANCE TARGETS

What wedding planners should actually be hitting.

Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.

CPL
$75 – $285
CR
5-12%
CLOSE RATE
15-30%
AVG CONTRACT
$6,800
LOCATION MATTERS

Wedding Planners marketing by city.

Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly.

FAQ

Wedding Planners questions.

Our Wedding Planners engagements typically start at $3,500/month for focused local SEO + Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects senior operator time — not a junior team fronted by a glossy pitch deck.

Ready to scale your wedding planners business?

Free audit of your current events & lifestyle marketing. We'll identify the top 3 leaks — no pitch, no pressure.

Wedding Planners domain expertise — not generic playbook adapted
Senior operators who understand events & lifestyle buyer psychology
Transparent reporting with wedding planners-specific KPIs
Quarterly contracts — no 12-month lock-in