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Events & Lifestyle

Marketing for Wedding Planners.

Full-service planning, day-of coordination, destination weddings. Built for how wedding planners actually win, not generic playbooks adapted from unrelated verticals.

WEDDING PLANNERS BENCHMARKS
Avg Ticket
$3,500 – $25,000
LTV
$8,000+
CPL Range
$75 – $285
Conversion
5-12%
Seasonality: Engagement season (Nov–Feb), peak planning Q1–Q3
HOW THIS VERTICAL ACTUALLY WORKS

Why generic agencies fail wedding planners.

Wedding planners win on The Knot/WeddingWire listings, Instagram portfolio, and local SEO. Couples typically compare 3-5 planners before booking.

Common pain points

  • High-touch client management
  • Vendor coordination complexity
  • Seasonality extremes
  • Platform fees (The Knot, WeddingWire)

Our playbook

  • Premium listings on The Knot + WeddingWire
  • Real wedding features with high-quality photography
  • Vendor referral network
  • Instagram + Pinterest for portfolio showcase
TOP CHANNELS

Where wedding planners leads come from.

1

The Knot + WeddingWire premium listings

2

Instagram

3

Pinterest

4

Google SEO

5

Referrals from vendors

PERFORMANCE TARGETS

What wedding planners should actually be hitting.

Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.

CPL
$75 – $285
CR
5-12%
CLOSE RATE
15-30%
AVG CONTRACT
$6,800
LOCATION MATTERS

Wedding Planners marketing by city.

Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly. Pick your city for a market-specific breakdown:

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United States

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United Kingdom

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Australia

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🇮🇳 Other

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🇦🇪 Other

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🇸🇬 Other

FAQ

Wedding Planners questions.

Our Wedding Planners engagements typically start at $3,500/month for focused local SEO+ Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects experienced specialists time, not a junior team fronted by a glossy pitch deck.

Ready to scale your wedding planners business?

Free audit of your current events & lifestyle marketing. We'll identify the top 3 leaks, no pitch, no pressure.

Wedding Planners domain expertise, not generic playbook adapted
Experienced specialists who understand events & lifestyle buyer psychology
Transparent reporting with wedding planners-specific KPIs
Quarterly contracts, no long contracts
Free guides for growing your business
Free audit · No sales pitch

Free marketing audit for your Wedding Planners business

Tell us your website and we'll send a prioritized list of what's costing you leads as a wedding planners business — SEO, ads and conversion. No pitch, 48-hour turnaround.

48-hr turnaround · We reply within one business day · Unsubscribe anytime
Starting prices in your market

From🇺🇸United States·USD

Minimums shown · Stage-adjusted pricing · no long contracts · Senior-led work

Pricing calculator