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GROWWITHBA
🧠Healthcare

Marketing for Mental Health & Therapy.

Therapy practice and mental health clinic leads. Built for how mental health & therapy actually win — not generic playbooks adapted from unrelated verticals.

MENTAL HEALTH & THERAPY BENCHMARKS
Avg Ticket
$150 – $300 per session
LTV
$4,800+
CPL Range
$45 – $185
Conversion
8-16%
Seasonality: Year-round with Q1 + back-to-school peaks
HOW THIS VERTICAL ACTUALLY WORKS

Why generic agencies fail mental health & therapy.

Highly sensitive decision. Trust, therapist specialization, and insurance matter most. Most searches happen at vulnerable moments — landing pages should be empathetic, not aggressive.

⚠️ Common pain points

  • Psychology Today dependence
  • Insurance verification
  • Therapist supply constraints
  • Compliance and crisis response

Our playbook

  • SEO for specialized conditions (anxiety, trauma, couples)
  • Therapist-specific landing pages
  • Insurance acceptance transparency
  • Empathetic ad copy, not aggressive
TOP CHANNELS

Where mental health & therapy leads come from.

1

Psychology Today

2

Google Business Profile

3

Google Ads

4

SEO

5

Insurance directories

PERFORMANCE TARGETS

What mental health & therapy should actually be hitting.

Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.

CPL
$45 – $185
CR
8-16%
CLOSE RATE
30-50%
AVG PATIENT
$1,200
LOCATION MATTERS

Mental Health & Therapy marketing by city.

Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly.

FAQ

Mental Health & Therapy questions.

Our Mental Health & Therapy engagements typically start at $3,500/month for focused local SEO + Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects senior operator time — not a junior team fronted by a glossy pitch deck.

Ready to scale your mental health & therapy business?

Free audit of your current healthcare marketing. We'll identify the top 3 leaks — no pitch, no pressure.

Mental Health & Therapy domain expertise — not generic playbook adapted
Senior operators who understand healthcare buyer psychology
Transparent reporting with mental health & therapy-specific KPIs
Quarterly contracts — no 12-month lock-in