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GROWWITHBA
💆Personal Services

Marketing for Massage Therapy.

Massage therapy and spa lead generation. Built for how massage therapy actually win — not generic playbooks adapted from unrelated verticals.

MASSAGE THERAPY BENCHMARKS
Avg Ticket
$80 – $200
LTV
$2,400+
CPL Range
$15 – $50
Conversion
14-22%
Seasonality: Year-round with holiday gift card peaks
HOW THIS VERTICAL ACTUALLY WORKS

Why generic agencies fail massage therapy.

Gift card sales drive significant revenue (30%+ at some spas). Memberships are the LTV play. Competition with corporate chains (Massage Envy) on pricing.

⚠️ Common pain points

  • Corporate chain pricing pressure
  • Therapist retention
  • Gift card seasonality

Our playbook

  • Monthly membership pricing
  • Gift card promotions for holidays
  • Couples packages for Valentine's
  • Specialty massage landing pages (deep tissue, prenatal, sports)
TOP CHANNELS

Where massage therapy leads come from.

1

Google Business Profile

2

Instagram

3

Google Ads

4

Booking platforms

PERFORMANCE TARGETS

What massage therapy should actually be hitting.

Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.

CPL
$15 – $50
CR
14-22%
CLOSE RATE
45-65%
AVG VISIT
$115
LOCATION MATTERS

Massage Therapy marketing by city.

Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly.

FAQ

Massage Therapy questions.

Our Massage Therapy engagements typically start at $3,500/month for focused local SEO + Google Business Profile management, scaling to $12,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects senior operator time — not a junior team fronted by a glossy pitch deck.

Ready to scale your massage therapy business?

Free audit of your current personal services marketing. We'll identify the top 3 leaks — no pitch, no pressure.

Massage Therapy domain expertise — not generic playbook adapted
Senior operators who understand personal services buyer psychology
Transparent reporting with massage therapy-specific KPIs
Quarterly contracts — no 12-month lock-in