Marketing for logistics, shipping, and 3PL companies.
Most logistics companies grow through founder networks and rep relationships. That works to $5M revenue. Beyond that, you need a marketing engine.
We build B2B marketing programs for 3PLs, freight forwarders, parcel carriers, last-mile delivery companies, warehouse operators, customs brokers, and supply chain technology platforms. People who have run this before delivery, transparent pricing, quarter-to-quarter contracts.
Who we work with
Logistics is not one industry, it is a category of businesses with very different buyer journeys and economics. We have run programs for:
Ecommerce fulfillment, B2B distribution, subscription box fulfillment. Buyers care about cost per shipment, accuracy, and speed.
International freight, customs brokerage, project cargo. Buyers care about transit time predictability and customs expertise.
Regional carriers, white-glove delivery, same-day couriers. Buyers care about geographic coverage and delivery speed.
Public warehousing, contract storage, cold storage, hazmat. Buyers care about location, capacity, and compliance.
TMS, WMS, route optimization, visibility platforms. Buyers care about integrations, ROI, and time-to-value.
Network design, sourcing, ESG compliance. Buyers care about expertise depth and case study breadth.
Why logistics marketing is different
Generic marketing agencies fail at logistics because the buyer behavior breaks every B2B convention:
- →6-18 month sales cycles.Enterprise logistics decisions involve procurement, operations, finance, and IT. By the time someone fills your "contact us" form, they have been researching for 9 months.
- →Buyer committees of 5-12 stakeholders.Operations VP, supply chain director, procurement, IT, finance, sometimes legal. Each cares about different things. Your content has to address all of them.
- →Switching costs are massive.Moving 3PLs costs 3-6 months of operational disruption. Buyers do not switch unless their current provider is failing badly. Your job: be the obvious answer when they finally do switch.
- →Pricing is opaque by industry tradition.Most logistics companies hide pricing. This means buyers research vendors blind. Companies that publish even rough pricing ranges win 30-40% more first calls.
- →Reviews and references matter more than ads.A negative G2 review or LinkedIn complaint can kill a $500K deal. We help you both produce great service and surface the proof of it.
What we actually do
We build content around the specific queries logistics buyers actually search: "best 3PL for ecommerce", "how much does freight cost", "warehouse near [city]", "[competitor] alternatives". Long-tail commercial terms with high intent and low competition.
Operations VPs and supply chain directors live on LinkedIn. We build a founder-voice content program that reaches your buyers months before they enter active procurement, so you are already on their shortlist.
Buyers shopping for 3PLs Google "[competitor] alternative" and "switching 3PL". We build the comparison content that gets you in their consideration set, plus migration guides that reduce switching friction.
Freight rate calculators, fulfillment cost estimators, lane comparison tools. These get bookmarked, shared in procurement Slack channels, and capture qualified leads at scale.
Detailed case studies organized by buyer profile (vertical, revenue, geography). When sales takes a discovery call, they hand prospects a case study from a near-identical company. Close rates lift 25-40%.
We do not bid on broad terms like "shipping" or "3PL services", they waste budget. We bid on migration intent, vertical-specific terms, and competitor alternatives. LinkedIn for awareness, Google for capture.
Pricing
Three engagement levels. month-to-month. Quarter-to-quarter contracts.
- SEO foundation (15 cornerstone pages)
- 2 case studies per quarter
- Monthly LinkedIn content for founder
- Bi-weekly strategy calls
- Full SEO + content program (8 articles/mo)
- 4 case studies per quarter
- LinkedIn content for 3 executives
- Paid ads layer (Google + LinkedIn)
- Tools/calculators built and maintained
- Weekly strategy calls
- Multi-vertical SEO across service lines
- Custom research and benchmarking reports
- Analyst relations support
- Account-based marketing for top 100 targets
- Dedicated people who have run this before
- On-call ops + Slack integration
Realistic timeline
Logistics marketing compounds over months, not weeks. Here is what to expect:
Marketing for Logistics & Shipping.
Water, fire, mold damage logistics-shipping leads. Built for how logistics & shipping actually win, not generic playbooks adapted from unrelated verticals.
Why generic agencies fail logistics & shipping.
Logistics & Shipping is the highest-value home services niche. A single water damage job can be $20K+. Insurance adjusters and property managers drive 60% of volume. DOT, FMCSA, customs, import/export regulations are table stakes.
Common pain points
- →Extreme lead value attracts predatory competition ($200+ CPCs)
- →Insurance paperwork complexity
- →After-hours response capability required
- →Building B2B insurance adjuster relationships takes years
✓ Our playbook
- ✓Dedicated emergency landing pages with 24/7 messaging
- ✓Direct outreach to insurance adjusters + property managers
- ✓Case studies showing insurance claim outcomes
- ✓Service area pages for each ZIP code
- ✓Local SEO dominance (this vertical rewards investment)
Where logistics & shipping leads come from.
Google Local Services Ads
Insurance partner referrals
Google Ads
Google Business Profile
B2B partnerships (property managers)
What logistics & shipping should actually be hitting.
Benchmarks we target across client engagements. Your numbers will vary based on city, competition, and service mix.
Free tools for logistics & shipping.
Free calculators and auditors tuned for home services economics.
Still need help? Get a free audit →
All 100+ free toolsLogistics & Shipping marketing by city.
Local competition, CPCs, and buyer behavior vary by market. We tune the playbook accordingly. Pick your city for a market-specific breakdown:
United States
United Kingdom
Australia
🇦🇪 Other
🇸🇬 Other
More home services verticals.
Logistics & Shipping questions.
Our Logistics & Shipping engagements typically start at $3,500/month for focused local SEO+ Google Business Profile management, scaling to $50,000+/month for full-funnel programs including paid media, creative, and CRO. Pricing reflects specialists who do the work time, not a junior team fronted by a glossy pitch deck.
Resources for logistics & shipping.
Free tools
From the journal
Local SEO for multi-location brands, systems, not one-offs
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How much should I spend on Google Ads? (Real budget framework)
Budget framework based on business stage, margin, and goals, not on what your competitor is spending.
How to reduce CPA on Meta ads (11 proven levers)
The specific levers that actually reduce Meta CPA, ranked by impact and effort.
Marketing by niche
Related services
Ready to scale your logistics & shipping business?
Free audit of your current home services marketing. We'll identify the top 3 leaks, no pitch, no pressure.
Cities we serve
Local marketing services for logistics-shipping businesses across major cities.
United States
United Kingdom
Logistics & shipping marketing by city
Local market context for logistics, 3PL, and shipping companies in these regions: