Paid Ads
What is TikTok Ads?
DEFINITION
TikTok Ads is TikTok's advertising platform. Campaign types include In-Feed, TopView, Brand Takeover, Spark Ads, and Shop Ads.
Why TikTok Ads matters
Best for brands with native UGC creative and <35 audience. Typical CPMs $6-$14 (cheaper than Meta). Requires constant creative refresh — 2-3x per week minimum.
Common questions about TikTok Ads
What is TikTok Ads?▾
TikTok Ads is TikTok's advertising platform. Campaign types include In-Feed, TopView, Brand Takeover, Spark Ads, and Shop Ads.
Need help applying TikTok Ads to your business?
Book a free 30-min call. We will audit your metrics, benchmark them against your industry, and flag what to fix first.
Book a free audit