Creative
What is UGC?
User-Generated Content
DEFINITION
User-Generated Content (UGC) is content created by customers or creators — not polished by brand studios — that feels authentic.
Why UGC matters
Dominant creative format on TikTok and increasingly Meta. Drives 3-4x higher CTR than polished studio ads. Sources: real customers, paid UGC creators, brand employees.
Common questions about UGC
What is UGC?▾
User-Generated Content (UGC) is content created by customers or creators — not polished by brand studios — that feels authentic.
Related terms
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