UGCads outperform studio ads 2-5x on Meta + TikTok. Here is the template we use.
The 5-part structure
- →1. Hook (0-3 sec), pattern interrupt that stops scroll
- →2. Problem (3-8 sec), name the pain
- →3. Introduction (8-15 sec), "I tried X and…"
- →4. Social proof (15-25 sec), "look at this result"
- →5. CTA (25-30 sec), clear next step
Hook examples that work
- →"I was skeptical at first but."
- →"This product changed my [X] routine"
- →"I tried 5 different [category]. This one won."
- →"Me explaining to my sister why."
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