Our 4-email abandoned cart flow converts 18-28% across client accounts. Here is the structure and copy framework. Related: cro.
Email 1: 1 hour after abandon
- →Subject: "Forgot something? "
- →Focus: Friendly reminder, product image, one-click return
- →No discount, protect margin
Email 2: 24 hours
- →Subject: "Still thinking it over?"
- →Focus: Social proof, reviews, address common objections
- →Still no discount
Email 3: 48 hours
- →Subject: "We saved it for you, here's 10% off"
- →Focus: First discount offer
- →Urgency: expires in 24 hours
Email 4: 5 days (win-back)
- →Subject: "Last chance at 15% off"
- →Focus: Final discount + urgency
- →After this, drop to general list
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