Marketing team structure breaks at predictable revenue thresholds. The hires that got you to $10M actively prevent you from getting to $30M if you don't restructure.
By revenue stage
- →$0-5M: One generalist + agency partners
- →$5-15M: Head of Marketing + paid + content specialists
- →$15-30M: Add retention, analytics, creative lead
- →$30-75M: Full functional leads + director layer
- →$75M+: VP Marketing + fully built-out specialist teams
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