ROAS benchmarksby channel from our managed portfolio in 2026.
Benchmarks
- →Meta cold traffic: 1.5-3.5x
- →Meta retargeting: 5-15x
- →Meta blended: 2.5-5x
- →Google Brand: 8-20x (nearly pure profit)
- →Google Non-brand: 2-5x
- →Google Shopping: 3-7x
- →TikTok cold: 1.5-3.5x
- →Email (cycle): 20-40x
Why blended ROAS is most important
Single-channel ROAS ignores halo effects. Your retargetingonly works because Meta prospecting filled the top funnel.
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