Bid strategy selection, the decision tree we actually use

Google pushes Max Conv Value on every account, but it's the wrong choice for at least 40% of them. Bid strategy should match your conversion volume, data quality, and business goals, not default.

The decision tree

• →Under 30 conversions/month: Manual or Enhanced CPC
• →30-100 conv/month with one goal: Target CPA or Target ROAS
• →100+ conv/month with multi-value: Maximize Conversion Value
• →Brand-defense campaigns: Manual CPC or Target Impression Share

Before setting any smart bid strategy, validate conversion trackingis clean. Smart biddingon broken data destroys budgets fast.

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