Budget & bidding
Creative performance
Projection (monthly)
Benchmark check
At 7-day fatigue, you need 25 fresh creatives/month to maintain performance. Plan production accordingly.
Get value from the TikTok Ads ROI Calculator in 3 steps.
Enter your numbers
Input current metrics — no signup, no data saved to servers. Everything runs in your browser.
Get instant analysis
Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.
Act on the output
Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.
When to use the TikTok Ads ROI Calculator.
Diagnose issues
Benchmark performance
Prioritize fixes
Validate assumptions
The TikTok Ads ROI Calculator is free.
The full analysis is not.
Our Performance Ads service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.
Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.
No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.
Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.
Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.
The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.
The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.
Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.
The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.
Official resources
When in doubt, read the source. These are the documents and datasets we reference for our paid ads work.
Other Paid Ads tools.
More free resources
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CRO & Analytics
More revenue from the traffic you already earn.
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DTC brands doing $1M–$50M. Acquisition, retention, margin.
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