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Channel Saturation Detector

Detects diminishing returns from your spend data — when to scale, when to cut.

Instant results
No data stored
Updated 2026
Share

Paste your weekly data

3+ weeks needed. Sort by spend ascending — we'll detect when ROAS starts breaking.

Week
Spend ($)
Reported ROAS (×)
1
2
3
4
5
6
Meta Ads status

SEVERELY SATURATED

Each additional dollar is losing money. Cut spend immediately.

Action

Pull back to ~$NaN/week. Reinvest cut budget into untested channels.

First marginal ROAS
3.33×
when spend was low
Last marginal ROAS
0.10×
at current spend level
Spend increase
+180%
over period
ROAS decline
-40.5%
from 4.2× to 2.5×

Marginal ROAS by spend tier

"What did the LAST dollar in this tier earn?" — below 1× means it lost money.

$5,000 → $6,500
3.33×
$6,500 → $8,000
2.40×
$8,000 → $10,000
1.70×
$10,000 → $12,000
0.90×
$12,000 → $14,000
0.10×
How to use

Get value from the Channel Saturation Detector in 3 steps.

01

Enter your numbers

Input current metrics — no signup, no data saved to servers. Everything runs in your browser.

02

Get instant analysis

Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.

03

Act on the output

Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.

Use cases

When to use the Channel Saturation Detector.

1

Diagnose issues

2

Benchmark performance

3

Prioritize fixes

4

Validate assumptions

WANT IT DONE FOR YOU?

The Channel Saturation Detector is free.
The full analysis is not.

Our Performance Ads service takes this to the next level — full audit, strategic roadmap, and senior operators executing the work. Starts at $6k/month, quarterly contracts.

FAQ

Channel Saturation Detector
questions.

Got more? Ask us →

Yes — 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.

No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.

Reach out — we will share an embed snippet for teams that want to use this inside their own workflows.

Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us — that's the entire business model.

The math is correct and the formulas are standard. The output is only as good as the inputs you provide — garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.

The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.

Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly — the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.

The free tools cover standard scenarios. For custom analysis — multi-channel attribution, cohort LTV modeling, MMM — we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.