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LLM Citation Share Gap

Measure the gap between your brand and competitors in AI citations. Estimate the content investment needed to close the gap.

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Updated 2026
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Free LLM Citation Share Gap. Calculate, analyze, and optimize for your business. No signup required. Used by 1000+ marketers.

Brand + competitor citation counts
HIGH PRIORITY8.5%share-of-voice in tracked AI citations
You have meaningful exposure but competitors are pulling ahead. Invest in branded entity content and authoritative positioning to close gap in 6-9 months.
YOUR SHARE
8.5%
of tracked citations vs comp set
5.3% of total TAC
GAP TO LEADER
165
citations behind leader (210)
78.6% gap
CLOSURE COST EST
$33,000$82,500
in content + entity investment
$200-500 per citation gained (industry avg)
Citation share by brand
Your brand(you)45(8.5%)
Competitor A180(34.0%)
Competitor B210(39.6%)
Competitor C95(17.9%)
How to close the gap
  1. Identify your top 20 AI-cited pages using Profound, AthenaHQ, or manual ChatGPT/Perplexity tests on category-level queries.
  2. Reverse-engineer the leader's citations, what content patterns, formats, and entities are they using? Build similar with sharper takes.
  3. Create entity-anchored content, every key page should answer "What is [your brand name]?" + topical authority on 5-10 cluster topics.
  4. Build branded comparison content, "[Your brand] vs [Competitor]" pages get cited heavily by AI engines for comparison queries.
  5. Audit + improve E-E-A-T signals, author bios, credentials, citations, awards, third-party validation.
  6. Track monthly, set a 6 and 12-month target, measure share-of-voice growth.
How to use

Get value from the LLM Citation Share Gap in 3 steps.

01

Enter your numbers

Input current metrics, no signup, no data saved to servers. Everything runs in your browser.

02

Get instant analysis

Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.

03

Act on the output

Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.

Use cases

When to use the LLM Citation Share Gap.

1

Diagnose issues

2

Benchmark performance

3

Prioritize fixes

4

Validate assumptions

WANT IT DONE FOR YOU?

The LLM Citation Share Gap is free.
The full analysis is not.

Our CRO & Analytics service takes this to the next level, full audit, strategic roadmap, and people who have run this before executing the work. Starts at $6k/month, quarterly contracts.

FAQ

LLM Citation Share Gap
questions.

Got more? Ask us →

Yes, 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.

No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.

Reach out, we will share an embed snippet for teams that want to use this inside their own workflows.

Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us, that's the entire business model.

The math is correct and the formulas are standard. The output is only as good as the inputs you provide, garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.

The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.

Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly, the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.

The free tools cover standard scenarios. For custom analysis, multi-channel attribution, cohort LTV modeling, MMM, we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.

DONE WITH THE TOOL?

Get a a hands-on team to review your full setup.

Free 24-hour audit. No card needed. People who have run this before (not juniors) review your account and return a prioritized list of what to fix first. month-to-month on any of our services.

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