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Entity Authority Score

Score your brand entity strength on 12 signals. Knowledge Panel, Wikipedia, Wikidata, branded search, press mentions, schema coverage.

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Updated 2026
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Brand entity signals
Entity Authority Score
35/100
Tier: Weak Signal
What this means
Invisible to AI engines. Without entity signals, you cannot be cited. Start with Wikidata, then build toward Wikipedia eligibility through press.
12-signal breakdown
Google Knowledge Panel exists
Score: 0/ 18
The single most important entity recognition signal. AI engines treat Knowledge Panel brands as named entities, not strings.
Benchmark: Required for top-tier AI citations
Wikipedia article exists
Score: 0/ 15
Core training data for every major LLM. A Wikipedia article 5x increases brand mentions in ChatGPT, Perplexity, Claude.
Benchmark: Notability threshold matters, needs press + 3rd party citations
Wikidata Q-number
Score: 0/ 10
Structured entity ID used for AI grounding. Required for Google Knowledge Graph linkage.
Benchmark: Free to claim if you have Wikipedia or 3+ media mentions
Monthly branded search volume
Score: 11.1/ 12
AI engines weight brands with high direct-search volume as more authoritative entities.
Benchmark: 5K+ monthly is healthy, 50K+ is strong
Pages with credentialed author bylines
Score: 4/ 10
Author-bylined content with credentials (degrees, certifications, employer) is 3-5x more likely to be cited by AI for YMYL topics.
Benchmark: 20+ pages with full author E-E-A-T markup
External brand mentions / month
Score: 4/ 8
Unlinked brand mentions in 3rd-party content. AI engines use co-occurrence to build entity associations.
Benchmark: 50+ monthly mentions across web
Tier-1 press mentions / quarter
Score: 6/ 10
Mentions in TechCrunch, Forbes, WSJ, BBC, Reuters, etc. Highest-weight authority signal.
Benchmark: 5+ tier-1 press mentions per quarter
Social audience (LinkedIn + X total)
Score: 4.3/ 5
Verified social presence on LinkedIn and X (Twitter) signals brand legitimacy to AI engines.
Benchmark: 10K+ combined followers
Domain age (years)
Score: 1.2/ 3
Older domains with consistent activity carry more entity weight. Less of a factor than 5 years ago but still matters.
Benchmark: 5+ years for established authority
Schema.org markup coverage (%)
Score: 2.3/ 5
Organization, Person, Product, Article, FAQ schema. Tells AI engines exactly what your entity IS.
Benchmark: 80%+ pages with relevant schema
Unique credentialed authors
Score: 0.8/ 2
Multiple expert authors signal a real organization, not a content farm. AI engines weight this for trust.
Benchmark: 5+ unique authors with full bios
Citations from authority domains (.gov.edu, top media)
Score: 1/ 2
When .gov.edu, or top media link or cite you, AI engines treat your entity as authoritative in that domain.
Benchmark: 10+ verified authority citations
How to use

Get value from the Entity Authority Score in 3 steps.

01

Enter your numbers

Input current metrics, no signup, no data saved to servers. Everything runs in your browser.

02

Get instant analysis

Results update live as you change inputs. See verdicts, benchmarks, and context, not just raw numbers.

03

Act on the output

Follow the "What this means" recommendations. Share with your team or bring to your next strategy review.

Use cases

When to use the Entity Authority Score.

1

Diagnose issues

2

Benchmark performance

3

Prioritize fixes

4

Validate assumptions

WANT IT DONE FOR YOU?

The Entity Authority Score is free.
The full analysis is not.

Our CRO & Analytics service takes this to the next level, full audit, strategic roadmap, and people who have run this before executing the work. Starts at $6k/month, quarterly contracts.

FAQ

Entity Authority Score
questions.

Got more? Ask us →

Yes, 100% free, no signup, no email wall. We built it because our operators needed it and decided to share.

No. All calculations run entirely in your browser. Nothing is sent to or stored on any server.

Reach out, we will share an embed snippet for teams that want to use this inside their own workflows.

Yes. No signup required, no data collected, nothing sent to our servers. Everything runs in your browser. We publish free tools because they build trust with operators who might eventually hire us, that's the entire business model.

The math is correct and the formulas are standard. The output is only as good as the inputs you provide, garbage in, garbage out applies here like anywhere. We recommend calibrating with at least 3 months of real data before making major decisions based on the results.

The tool lives at a stable URL that you can share with your team. We don't currently offer embeds, but the output is shareable via the copy button on calculator results. For white-label or embedded versions, contact us directly.

Three reasons. First, they help operators make better decisions even if they never hire us. Second, they let us show our thinking publicly, the frameworks behind these tools come straight from our client engagements. Third, they attract the kind of operators who later become great clients.

The free tools cover standard scenarios. For custom analysis, multi-channel attribution, cohort LTV modeling, MMM, we do this as part of paid engagements. Our CRO & Analytics service starts at $6k/month and includes custom dashboarding plus BigQuery setup if needed.

DONE WITH THE TOOL?

Get a a hands-on team to review your full setup.

Free 24-hour audit. No card needed. People who have run this before (not juniors) review your account and return a prioritized list of what to fix first. no long contracts on any of our services.

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