What is WhatsApp Commerce?
WhatsApp Commerce is selling and engaging customers via WhatsApp Business, product catalog, chat ads, automated messaging, payment integration.
WhatsApp Commerce is selling and engaging customers via WhatsApp Business, product catalog, chat ads, automated messaging, payment integration.
- Whatsapp Commerce
- WhatsApp Commerce is selling and engaging customers via WhatsApp Business, product catalog, chat ads, automated messaging, payment integration.
Why WhatsApp Commerce matters
Massive in India and Southeast Asia. Conversion rates 10-20% on WhatsApp broadcast vs <5% on email. Requires WhatsApp Business API setup (not free app). Platforms: AiSensy, Wati, Gupshup.
Common mistakes with WhatsApp Commerce
- 1
Allocating budget by historical performance instead of incremental lift. Holdout tests show many "winning" channels are stealing credit.
- 2
Mixing brand and performance metrics in one report. Each needs its own lens and target.
- 3
Treating organic and paid as separate. Brand search lift drives paid CPC down, they compound.
How to improve WhatsApp Commerce
Run quarterly channel mix reviews using incrementality data, not last-click. Reallocate based on incremental lift.
Build a portfolio approach: 1-2 mature channels at scale, 1-2 in optimization, 1-2 experimental. No more, no less.
Measure brand vs performance separately with separate budgets and separate KPIs. Mixing them produces fuzzy decisions.
Common questions about WhatsApp Commerce
What is WhatsApp Commerce?▾
Why does WhatsApp Commerce matter for marketing teams?▾
Related terms
Need help applying WhatsApp Commerce to your business?
Book a free 30-min audit. We will benchmark your WhatsApp Commerce against your industry and flag what to fix first.
Book a free audit