What is WhatsApp Commerce?
WhatsApp Commerce is selling and engaging customers via WhatsApp Business — product catalog, chat ads, automated messaging, payment integration.
- Whatsapp Commerce
- WhatsApp Commerce is selling and engaging customers via WhatsApp Business — product catalog, chat ads, automated messaging, payment integration.
Why WhatsApp Commerce matters
Massive in India and Southeast Asia. Conversion rates 10-20% on WhatsApp broadcast vs <5% on email. Requires WhatsApp Business API setup (not free app). Platforms: AiSensy, Wati, Gupshup.
Common mistakes with WhatsApp Commerce
- 1
Allocating budget by historical performance instead of incremental lift. Holdout tests show many "winning" channels are stealing credit.
- 2
Mixing brand and performance metrics in one report. Each needs its own lens and target.
- 3
Treating organic and paid as separate. Brand search lift drives paid CPC down — they compound.
How to improve WhatsApp Commerce
Run quarterly channel mix reviews using incrementality data, not last-click. Reallocate based on incremental lift.
Build a portfolio approach: 1-2 mature channels at scale, 1-2 in optimization, 1-2 experimental. No more, no less.
Measure brand vs performance separately with separate budgets and separate KPIs. Mixing them produces fuzzy decisions.
Common questions about WhatsApp Commerce
What is WhatsApp Commerce?▾
Why does WhatsApp Commerce matter for marketing teams?▾
Related terms
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