Channel
What is SMS Marketing?
DEFINITION
SMS marketing is sending promotional text messages to opted-in customers. Higher engagement than email but stricter regulations.
INDUSTRY BENCHMARKS
Open rate 95%+ · Click rate 15-25% · Typical revenue add: 10-20% of email revenue
Why SMS Marketing matters
Legally requires explicit opt-in (TCPA in US, GDPR in EU). Best platforms: Attentive, Klaviyo SMS, Postscript. Works best paired with email — not replacement.
Common questions about SMS Marketing
What is SMS Marketing?▾
SMS marketing is sending promotional text messages to opted-in customers. Higher engagement than email but stricter regulations.
What is a good SMS Marketing?▾
Open rate 95%+ · Click rate 15-25% · Typical revenue add: 10-20% of email revenue
Related terms
Need help applying SMS Marketing to your business?
Book a free 30-min call. We will audit your metrics, benchmark them against your industry, and flag what to fix first.
Book a free audit