Ecommerce
What is SKU?
Stock Keeping Unit
DEFINITION
A Stock Keeping Unit (SKU) is a unique identifier for each product variant in your catalog. One product with 3 sizes + 5 colors = 15 SKUs.
Why SKU matters
Tracks inventory, pricing, and sales per variant. SKU-level analysis reveals best-sellers, slow movers, and margin mix. Essential for retail, ecommerce, and quick-commerce operations.
Common questions about SKU
What is SKU?▾
A Stock Keeping Unit (SKU) is a unique identifier for each product variant in your catalog. One product with 3 sizes + 5 colors = 15 SKUs.
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