Email
What is Segmentation?
Email Segmentation
DEFINITION
Segmentation is dividing your email list into groups based on behavior, demographics, or purchase history for more targeted messaging.
Why Segmentation matters
Segmented emails earn 40-60% higher engagement than broadcasts. Common segments: VIP (top 10% LTV), engaged last 30 days, purchased in category X, abandoned cart within 7 days.
Common questions about Segmentation
What is Segmentation?▾
Segmentation is dividing your email list into groups based on behavior, demographics, or purchase history for more targeted messaging.
Need help applying Segmentation to your business?
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