Email
What is Flow?
Email Flow (Automation)
DEFINITION
A flow (or automation) is a series of emails triggered by specific user behavior — welcome, cart abandonment, post-purchase, win-back.
Why Flow matters
Klaviyo's term. Mailchimp calls them journeys, HubSpot calls them workflows. Top flows by revenue: welcome, abandoned cart, browse abandonment, post-purchase, win-back.
Common questions about Flow
What is Flow?▾
A flow (or automation) is a series of emails triggered by specific user behavior — welcome, cart abandonment, post-purchase, win-back.
Related terms
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