What is Link Building?
Link building is the process of acquiring backlinks from other websites. One of the two pillars of off-page SEO (alongside brand signals).
- Link Building
- Link building is the process of acquiring backlinks from other websites. One of the two pillars of off-page SEO (alongside brand signals).
Why Link Building matters
Tactics: digital PR, guest posts, broken link building, skyscraper content, linkable assets, resource page placement, podcast appearances, HARO/Qwoted. Single biggest lever for competitive SEO.
Common mistakes with Link Building
- 1
Treating AI Overviews like the old SERP. As of 2026, AI Overviews appear on nearly half of the queries BrightEdge tracks. The play is GEO (Generative Engine Optimization), not just rankings.
- 2
Chasing high-volume head terms instead of buyer-intent long-tail. A 200/month query with commercial intent beats a 20K/month informational query.
- 3
Ignoring schema. Structured data is the cheapest way to claim rich results, FAQ snippets, and AI Overview citations.
How to improve Link Building
Optimize for AI Overview citation: clear first 50 words, structured FAQ schema, named-entity rich content.
Audit page-by-page intent match. Reassign pages where search intent has shifted to competitor formats.
Build internal linking around topical clusters: hub pages link to spoke pages, spokes link to hub and to each other.
Common questions about Link Building
What is Link Building?▾
Why does Link Building matter for marketing teams?▾
Related terms
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