What is Internal Linking?
Internal linking is the practice of linking between your own pages. Distributes authority, helps crawling, and signals topical relationships.
- Internal Linking
- Internal linking is the practice of linking between your own pages. Distributes authority, helps crawling, and signals topical relationships.
Why Internal Linking matters
Best practices: link from high-authority pages to new ones, use descriptive anchor text, maintain 30+ internal links per pillar page, 5-10 per blog post. Under-utilized SEO lever for most sites.
Common mistakes with Internal Linking
- 1
Treating AI Overviews like the old SERP. As of 2026, AI Overviews appear on 47% of US searches and absorb 25-40% of click volume. The play is GEO (Generative Engine Optimization), not just rankings.
- 2
Chasing high-volume head terms instead of buyer-intent long-tail. A 200/month query with commercial intent beats a 20K/month informational query.
- 3
Ignoring schema. Structured data is the cheapest way to claim rich results, FAQ snippets, and AI Overview citations.
How to improve Internal Linking
Optimize for AI Overview citation: clear first 50 words, structured FAQ schema, named-entity rich content.
Audit page-by-page intent match. Reassign pages where search intent has shifted to competitor formats.
Build internal linking around topical clusters: hub pages link to spoke pages, spokes link to hub and to each other.
Common questions about Internal Linking
What is Internal Linking?▾
Why does Internal Linking matter for marketing teams?▾
Related terms
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