What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

YouTube Marketing for Ecommerce: The 2026 Growth Guide

YouTube is the second-largest search engine and a discovery + consideration powerhouse most ecommerce brands underuse. Between Shorts, long-form and ads, it can drive both awareness and direct sales. Here’s the 2026 playbook.

The three layers

Shorts: reach and discovery, like TikTok/Reels
Long-form: consideration — reviews, how-tos, brand story
Ads: targeted reach and retargeting at scale

Content that sells

Product demos, comparisons, how-to and problem/solution content capture buyers researching before purchase. YouTube is where high-intent consideration happens.

YouTube SEO

Titles, descriptions and thumbnails optimized for search intent. Video ranks in both YouTube and Google, giving you a second search surface. Evergreen how-to videos compound like blog posts.

YouTube ads

In-stream, Shorts and Demand Gen campaigns for reach and retargeting. Strong creative and clear CTAs turn views into site traffic and sales.

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Related: UGC ads · creative studio.

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Tell us your website and what you're trying to fix. We'll recommend the right tool for YouTube marketing for ecommerce that drives sales — and send a prioritized action list. No pitch, 48-hour turnaround.