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The SEO audit checklist: 30 checks that find what’s holding you back

Before building more content, find what’s broken. Here’s the audit we run on every site.

By GrowwithBA · Updated August 2026 · 8 min read

Most sites underperform in search because of fixable issues nobody diagnosed. An SEO audit finds them. Here’s the 30-point checklist we run — technical, on-page, content, links and local — before recommending a single new page.

Technical

  • Crawlability + indexation (Search Console coverage)
  • Site speed / Core Web Vitals
  • Mobile-friendliness
  • HTTPS + security
  • XML sitemaps + robots.txt
  • No duplicate/canonical issues
  • Structured data / schema

On-page

  • Unique title + meta per page
  • Proper heading structure
  • Keyword-to-intent mapping
  • Internal linking
  • Image alt text + optimization

Content

  • Thin/duplicate content
  • Content gaps vs competitors
  • Outdated content needing refresh
  • Cannibalization (pages competing)

Off-page & local

  • Backlink profile quality
  • Toxic link check
  • For local: GBP, citations, reviews (GBP checklist)

Prioritize by impact

An audit that lists 100 issues without priority is useless. Rank by impact × effort and fix the high-leverage items first. That’s exactly what our SEO audit delivers.

Want a prioritized SEO audit?

Senior operators, revenue-tied reporting, no lock-ins. Free 24-hour audit.

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Related: technical SEO · ecommerce SEO strategy.

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