Most sites underperform in search because of fixable issues nobody diagnosed. An SEO audit finds them. Here’s the 30-point checklist we run — technical, on-page, content, links and local — before recommending a single new page.
Technical
- Crawlability + indexation (Search Console coverage)
- Site speed / Core Web Vitals
- Mobile-friendliness
- HTTPS + security
- XML sitemaps + robots.txt
- No duplicate/canonical issues
- Structured data / schema
On-page
- Unique title + meta per page
- Proper heading structure
- Keyword-to-intent mapping
- Internal linking
- Image alt text + optimization
Content
- Thin/duplicate content
- Content gaps vs competitors
- Outdated content needing refresh
- Cannibalization (pages competing)
Off-page & local
- Backlink profile quality
- Toxic link check
- For local: GBP, citations, reviews (GBP checklist)
Prioritize by impact
An audit that lists 100 issues without priority is useless. Rank by impact × effort and fix the high-leverage items first. That’s exactly what our SEO audit delivers.
Senior operators, revenue-tied reporting, no lock-ins. Free 24-hour audit.
SEO audit service →Free auditRelated: technical SEO · ecommerce SEO strategy.