Negative keywords feel like cleanup work. They're actually one of the highest-ROI activities in any Google Adsaccount.
The hygiene system
- →Weekly search terms review for top spending campaigns
- →Shared negative lists at account level for universal exclusions
- →Campaign-level negatives for intent separation
- →Quarterly audit of existing negatives, some become useful again
Most accounts we audit have 50-100 negatives when they should have 500-2000. The gap is quiet budget bleed.
Apply this: free paid ads tools.
Turn the frameworks above into action with our free calculators and auditors. No signup required.
100% Free
Instant