Klaviyo↗email strategy is the difference between email driving 10% of revenue and email driving 35% of revenue. Most DTCbrands have Klaviyoconfigured but not optimized.
The 12 core flows
- →Welcome series (3-5 emails for non-purchasers).
- →Welcome series (3-4 emails for first-time purchasers).
- →Abandoned browse (2-3 emails).
- →Abandoned cart (3-4 emails + SMS).
- →Abandoned checkout (2-3 emails).
- →Post-purchase thank you + upsell (3-4 emails).
- →Review request (2 emails, 7 and 30 days post-delivery).
- →Replenishment (1-2 emails for consumables).
- →Win-back at 60 days (2-3 emails).
- →Win-back at 180 days (2-3 emails).
- →Birthday/anniversary (1-2 emails).
- →VIP/loyalty tier flows.
Campaign calendar
Weekly broadcasts to engaged audiences (opened in last 60 days). Bi-weekly to cold audiences (opened in last 180 days). Never broadcast to everyone.
SMS integration
SMS + email combined drives 20-30% higher revenue than email alone. SMS on abandoned cart, low inventory, ship notifications, VIP offers. Do not spam.
Apply this: free email tools.
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