WhatConverts is a lead tracking and attribution platform that captures calls, forms, chats and ecommerce, then ties each lead back to the exact campaign, keyword and source. Best for agencies and marketers who need to prove ROI and know which channels actually generate leads, not just clicks.
This is a practical, step-by-step guide. We run this exact workflow with WhatConverts for clients — here is how to do it yourself.
Step 1: Add tracking
Set up call, form and chat tracking.
Step 2: Capture leads
Every lead is logged with its source.
Step 3: See attribution
Know which campaigns and keywords convert.
Step 4: Prove ROI
Report lead value — we help act on it.
Try WhatConverts for yourself
We use WhatConverts and set it up for clients. Start free through our link, or have us run it for you.
Common mistakes to avoid
- Setup takes configuration
- Call tracking numbers add cost
- Overkill for very low lead volume
FAQ
What does WhatConverts do?
It tracks calls, forms and chats and attributes each lead to the exact campaign, source and keyword, so you know what drives leads.
Is it good for agencies?
Yes — it's a favorite for proving marketing ROI to clients with white-label reports.
Does it track phone calls?
Yes — call tracking with keyword-level attribution is a core feature.
Is there a trial?
WhatConverts offers a trial — start through our link.
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