What is the difference between AEO and GEO?

AEO (Answer Engine Optimization) is specifically about getting cited as a source when AI engines answer questions. GEO (Generative Engine Optimization) is broader — optimizing for inclusion in any AI-generated output, including product recommendations, comparisons, lists, and summaries. AEO is a subset of GEO.

Do I still need traditional SEO?

Yes. AEO doesn't replace SEO — it complements it. Traditional Google search still drives the majority of organic traffic for most B2B and ecommerce businesses. AI Overviews appear on roughly 47% of searches, but they often pull from the top SEO results. Strong SEO foundations make AEO 5-10x more effective.

How do you actually track AI citations?

We run a defined prompt set (30-100 queries depending on package) across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews on a weekly cadence. We log whether your brand is mentioned, where you appear in the response, what context, and which competitors are cited alongside or above you.

How long until I see results?

Faster than traditional SEO, slower than paid ads. Schema and structural fixes get reflected by AI engines within 2-4 weeks. Citation increases on existing pages: 4-8 weeks. New AEO content getting indexed and cited: 8-16 weeks. Compounding effects: 4-6 months.

What is the pricing for AEO services?

Three packages. Starter at $2,500/month for SMBs. Growth at $5,500/month for $5M-$25M brands. Enterprise from $12,500/month for $25M+ brands. Quarter-to-quarter contracts with no 12-month lock-ins. INR pricing available for India clients.

Will AI eventually replace traditional search?

For some use cases, yes. For others, no. Research-heavy queries increasingly happen in AI tools. Transactional queries still happen in Google. The right strategy is to optimize for both surfaces — your content engine produces material that ranks in SERPs AND gets cited by AI.

8 Best Lead Tracking & Attribution Tools (2026)

Quick answer

WhatConverts is a lead tracking and attribution platform that captures calls, forms, chats and ecommerce, then ties each lead back to the exact campaign, keyword and source. Best for agencies and marketers who need to prove ROI and know which channels actually generate leads, not just clicks.

8 Best Lead Tracking & Attribution Tools (2026) — a practical 2026 guide from GrowwithBA. We work with these tools daily, so this is built on real use, not a copied feature list.

What matters most

WhatConverts answers 'what's actually driving leads?'. It tracks calls, form fills and chats, attributes each to its true source down to the keyword, and reports lead quality and value — so you spend on what works.

What to look for

Call tracking

Attribute phone leads to the exact source and keyword.

Form & chat tracking

Capture every lead type, not just calls.

Full attribution

See the campaign, source and keyword behind each lead.

Agency reporting

White-label reports proving ROI to clients.

Our top pick: WhatConverts

WhatConverts is one of the best tools for proving what marketing actually generates leads. Tracking calls, forms and chats with keyword-level attribution — and reporting lead value — is exactly what agencies need to justify spend and optimize. Setup takes some work and call numbers add cost, but for lead-driven businesses and agencies, it's outstanding.

Try WhatConverts for yourself

We use WhatConverts and set it up for clients. Start free through our link, or have us run it for you.

Try WhatConverts free → Read our full review →

FAQ

What does WhatConverts do?

It tracks calls, forms and chats and attributes each lead to the exact campaign, source and keyword, so you know what drives leads.

Is it good for agencies?

Yes — it's a favorite for proving marketing ROI to clients with white-label reports.

Does it track phone calls?

Yes — call tracking with keyword-level attribution is a core feature.

Is there a trial?

WhatConverts offers a trial — start through our link.

Affiliate disclosure: this article contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you. We only recommend tools we use ourselves.