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How to increase restaurant online orders (and keep the profit)

More orders is only half the game — keeping the profit is the other. Here’s both.

By GrowwithBA · Updated August 2026 · 8 min read

Growing online orders is only half the win; keeping the profit is the other half. Delivery apps take 30–40% effective (the numbers). Here’s how to grow orders and margin.

1. Get found by hungry searchers

Own local and "[cuisine] delivery/near me" search. See ranking on Google Maps.

2. Make ordering frictionless

Prominent order button, crawlable menu, mobile-fast site, minimal taps to checkout. See website must-haves.

3. Shift to direct ordering

Keep delivery apps for discovery, but move repeat customers to commission-free direct ordering. Platforms like Owner.com keep the profit and the customer data. See Owner.com vs ChowNow.

4. Bring customers back

Email, SMS and loyalty turn one order into many — the cheapest orders you’ll ever get. See email marketing and loyalty programs.

5. Promote the direct channel

Table tents, receipt inserts, and social all nudging "order direct next time" — often with a small incentive that still beats app commissions.

We run marketing for real restaurants

Like All India (Pittsburgh), Mintt (Monroeville) and Nino’s (Patchogue). Free 24-hour audit.

Get my free audit →📞 +1 302 342 0311

Related: increase direct orders · escape DoorDash fees · complete guide.

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We run marketing for real restaurants

Like All India (Pittsburgh), Mintt (Monroeville) and Nino’s Pizzeria (Patchogue). More direct orders, fewer delivery-app fees. Free 24-hour audit.

Get my free restaurant audit →📞 +1 302 342 0311

Related: Owner.com pricing · Owner.com alternatives · best online ordering systems.