Growing online orders is only half the win; keeping the profit is the other half. Delivery apps take 30–40% effective (the numbers). Here’s how to grow orders and margin.
1. Get found by hungry searchers
Own local and "[cuisine] delivery/near me" search. See ranking on Google Maps.
2. Make ordering frictionless
Prominent order button, crawlable menu, mobile-fast site, minimal taps to checkout. See website must-haves.
3. Shift to direct ordering
Keep delivery apps for discovery, but move repeat customers to commission-free direct ordering. Platforms like Owner.com keep the profit and the customer data. See Owner.com vs ChowNow.
4. Bring customers back
Email, SMS and loyalty turn one order into many — the cheapest orders you’ll ever get. See email marketing and loyalty programs.
5. Promote the direct channel
Table tents, receipt inserts, and social all nudging "order direct next time" — often with a small incentive that still beats app commissions.
Like All India (Pittsburgh), Mintt (Monroeville) and Nino’s (Patchogue). Free 24-hour audit.
Get my free audit →📞 +1 302 342 0311Related: increase direct orders · escape DoorDash fees · complete guide.